Effect of Promotion Strategy on KFC Lampung Purchase Decisions with Purchase Intention as Mediating Variable

Author(s): Sulthon Fawwaz Zul, Richa Kusumawati, Rosma Dewi,

Date: Dec 31, 2020

Source: Journal of Islamic Economic Scholar

Publisher: Fakultas Ekonomi dan Bisnis Islam, UIN Sunan Kalijaga

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