THE INFLUENCE OF SELF-CONGRUITY AND MOBILE MARKETING ON BRAND LOYALTY AT FAST FOOD RESTAURANTS CALIFORNIA CHICKEN IN SUBANG CITY

Author(s): Gugyh Susandy, Devy Widya Apriandi, Didi Junaedi,

Date: Sep 28, 2019

Source: DIMENSIA (Diskursus Ilmu Manajemen STIESA)

Publisher: Stiesa Press, Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Sutaatmadja

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