Effect of Consumer Ethnocentrism and Perceived Quality of Product on Buying Behavior of Domestic and Foreign Food Products: A Case Study in Pekanbaru, Riau, Indonesia

Author(s): Nanda Amalia Rahmawati, Istiqlaliah Muflikhati,

Date: Feb 29, 2016

Source: Journal of Consumer Sciences

Publisher: Ilmu Keluarga dan Konsumen, Institut Pertanian Bogor

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