The Role of Celebrity Endorsement Perception and Self-Image Congruity on Purchase Intention of Early adulthood

Author(s): Tintin Supriyatin, N. Kardinah, Khairunnisak Khairunnisak,

Date: Jul 24, 2023

Source: PSYMPATHIC : Jurnal Ilmiah Psikologi

Publisher: Fakultas Psikologi UIN SGD Bandung, UIN Sunan Gunung Djati Bandung

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