THE INFLUENCE OF PROMOTIONAL STRATEGIES AND CONSUMER BUYING INTEREST ON PURCHASING DECISIONS AT LOTTE MART MARVELL CITY SURABAYA

Author(s): Fitri Ayu Ariyani, Abu Darim, Aisyah Darti Megasari, Siswanto Siswanto, Devangga Putra Adhitya Pratama,

Date: Nov 08, 2023

Source: WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )

Publisher: Fakultas Ekonomi dan Bisnis, Universitas Wijaya Putra

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