PELATIHAN DESAIN GRAFIS UNTUK MEMBENTUK IDENTITAS

Abstract

University plays an important role in equipping graduates to adapt to developments that changes society. One of the massive changes is the use of design to build an identity, whether personal branding, promotion, and other business area. Therefore, students need guidance to make designs that are useful in the future. This program is given to students of KM-PGMI IIM Surakarta to provide soft skills in the field of design. This training is carried out with demonstrations by the instructor and hands-on practice with the trainees. The results showed that 93.5% of participants were able to express creative ideas in the form of designs for social media, promotions, and event posters according to the material presented in the training.