Owning a house is the need and dream of every human being, with a home a family will grow well in it. Like a mirror in a house is a reflection of the human person. Owning a house can be through the world of Islamic banking, and Islamic banking must be able to attract the public's interest to use its products. By providing various prices, strategic housing with industrial and economic centers, and promotions that have been carried out are able to attract public interest in financing based on sharia principles through the world of Islamic banking. This study aims to analyze product factors, price, place, promotion to influence public interest in home financing with sharia principles. This type of research is quantitative in nature and the data collection method uses primary data obtained through a questionnaire. Sampling was 100 respondents using the Tabachic and Fidell technique, the sampling technique using simple random sampling technique. The method used to test the hypothesis is multiple linear regression, t test, f test and the coefficient of determination (adjusted R square). The results of this study indicate that price, place, and promotion have an effect on people's interest in home financing with sharia principles. Meanwhile, the product has no effect on people's interest in home financing with sharia principles.