Basically, people who start a business tend not to have initial capital to start their business, because the economic condition of the community in Ciampea Bogor District is still low, with the existence of the Sharia People's Financing Bank (BPRS) to help people start their business and develop what they want. they dream of owning a business by applying for sharia financing to a BPRS, therefore a BPRS must be able to attract people to apply for sharia financing. Based on religiosity, good service quality, public knowledge of the financial institution itself, low administrative costs, attractive promotions, and can adjust the economic capacity of the community. This research aims to analyze the factors of religiosity, service quality, public knowledge, administrative costs, promotions and economic capacity to influence public interest in applying for financing at BPRS Botani. This type of research is quantitative research and the data collection method uses primary data obtained through questionnaires. Sampling amounted to 75 respondents, the technique of determining the sample using simple random sampling technique. The method used to test the hypothesis is multiple linear regression, t test, f test and the coefficient of determination (adjusted R square). The results of this research indicate that economic capacity has an effect on public interest in applying for financing at BPRS Botani. Meanwhile, religiosity, service quality, public knowledge, administrative costs, and promotions have no effect on public interest in applying for financing at BPRS Botani.