Model Analisis Faktor yang Mempengaruhi Keputusan Pembelian Sepeda Motor Second di Palembang
Abstract
This study aims to analyze whether the price and promotion factors have an influence on the decision to purchase a second motorcycle at the Rian Motor Palembang showroom. The type of research is quantitative research with the determination of accidental sampling as many as 100 respondents. The research found that: (a) price has a positive and significant influence on the decision to purchase a second motorcycle at the Rian Motor Showroom with a significance result of 0.000 and (b) promotion also has a positive and significant effect with a significance value of 0.000. Taken together, it can be proven that price and promotion can influence the decision to buy a second-hand motorcycle at the Rian Motor Palembang showroom
Moraref