Abstrak:Dimensi kualitas merupakan suatu hal utama yang perlu dikembangkan oleh suatu lembaga jika ingin menjadi pilihan pelanggan. Inilah yang dilakukan oleh SDIT Bina Insan Mulia Blitar, yakni mengembangkan dimensi kualitas ini. Pengembangan dimensi kualitias di SDIT Bina Insan Mulia ini meliputi performa, features, keandalan, konformitas, daya tahan, kemampuan pelayanan, estetika dan kualitas yang diperselisihkan. Dimensi performa mencakup layanan jasa dan sarana prasarana yang memadai. Dimensi features meliputi adanya kemudahan pelayanan administrasi melalui mobile banking. Dimensi keandalan mencakup tenaga pendidikyang berkarakter sehingga memiliki kekhasan dari lembaga pendidikan yang lain. Dimensi konformitas mencakup penyesuaian skill peserta didik terhadap tuntutan sosial keagamaan terutama saat ini adalah tuntutan hafalan al-Qur’an dan hadits. Dimensi daya tahan mencakup pertahanan nilai akreditasi A. Dimensi kemampuan pelayanan mencakup layanan konseling 24 jam. Dimensi estetika mencakup penciptaan nuansa Islami dalam aspek ritual maupun sosial. Dimensi kualitas yang diperselisihkan mencakup adanya factor enjoy dan nyaman dari pelanggan dalam pemilihan sekolah ini. Kata kunci: pengembangan, dimensi kualitas Abstract: The quality dimension is the main thing that needs to be developed by an institution if it wants to become the customer's choice. This is what SDIT Bina Insan Mulia Blitar does, namely developing this quality dimension. The development of the quality dimension at SDIT Bina Insan Mulia includes performance, features, reliability, conformity, durability, serviceability, aesthetics and perceived quality. The performance dimension includes adequate services and infrastructure. The features dimension includes the ease of administrative services through mobile banking. The reliability dimension includes educators who have character so that they are unique from other educational institutions. The conformity dimension includes the adjustment of students' skills to socio-religious demands, especially at this time the demands of memorizing the Qur'an and hadith. The durability dimension includes the defense of the A accreditation score. The service capability dimension includes 24-hour counseling services. The aesthetic dimension includes the creation of Islamic nuances in ritual and social aspects. The dimensions of perceived quality include the enjoyment and convenience of the customers in choosing this school. Keywords: development, quality dimension