This discourse is grounded in a phenomenon about a hajj and umrahtraveling institution interesting to study. It combines its profit-oriented purpose andsustainable dawah on its marketed service products. Daarul Quran (Daqu) is aninstitution that sends 2000 pilgrims every year. This study aims to describe Daqu’sservice products with Christopher Lovelock’s services marketing theory’s perspective.This theory considerably can analyze Daqu’s service products including core productsand various supplementary services. It uses descriptive qualitative research, withdocument review as a data collection method. It shows that Daqu has prominentcore products, namely a hajj and umrah plus Khatam Quran package, the availabilityof counselor/asatidz, and Qur’an call which can be used in a lifetime. These coreproducts are surrounded with supplementary services such as information in the callcenter, website, and social media; fast order-taking service through application,accurate and integrated billing service; payment service worth the merit of sadaqah;consultation service before and after rituals, hospitality service from the employees,facilitating wireless headset in the holy city, and sermon during free time;safekeeping service and exceptions service as requested by the pilgrim; and post-purchase services such as religious lectures and regular alumnus gathering