Strategi Pemasaran Yang Efektif Dalam Meningkatkan Minat Menabung Nasabah Di Era Covid-19
Abstract
Savings are a basic necessity for the community, with savings can be a provision in the future, with savings can make life more efficient, with savings that can prosper the people, many things are one of the functions of the bank institution. So that at least we can practice saving from the earliest possible age, this is a factor that can be the basis for the author to take the topic of saving. The awareness of saving is now starting to be grown in children with the hope that it can become a learning medium for children to live frugally in the midst of this increasingly modern era. In addition, this program also aims to raise more funds from third parties or the public in the context of company expansion, as evidenced by the presence of several banking companies that have launched consumer banking products in the form of savings for children
Moraref