The presence of women in an industry that specifically displays the face and shape of a woman's body as an attraction for consumers to buy products offered today is actually a disadvantage for women, because behind good packaging it provides advertisements that we can see. Including women's issues in it such as exploitation, imagery, and various stereotypes. At first glance, the industry only aims to market the products to be sold. However, there are actually stellar things hidden in an ad. The phenomenon of exploitation of women's bodies is increasingly being initiated by the existence of communication technology with various media that have many users. The tight competition of media entrepreneurs has become an influential factor in the phenomenon of exploitation of women's bodies. Writing this article aims to find out how the role and power of the media in exploiting women's bodies in the advertising industry. And the way we as women respond to this exploitation phenomenon. The method used by the author is a qualitative method whose data comes from various journals and articles supporting the topic that the author discusses.