Strategy Marketing of Sharia Insurance Premium Model for Calculating Rates on Savings Products and Non-Saving Products
Abstract
The purpose of this study is to analyze the model for calculating insurance premium rates on savings products and non-savings products on market segmentation and company profits. The method used is descriptive qualitative. Regarding product characteristics, savings products are more suitable for individual segmentation, while non-saving products are more suitable if marketed to groups or companies.
Moraref