Pemanfaatan marketplace shopee sebagai strategi untuk meningkatkan pemasaran kain songket
Abstract
South Sumatera songket woven cloth is one of the cultural assets of South Sumatera Province which is usually used at weddings and other traditional ceremonies. One of the villages which is famous as a producer of songket cloth is a Penyandingan Village. The songket cloth industry in Penyandingan Village experienced a decline in turnover of up to 60% during the Covid-19 pandemic. This is supported by the lack of knowledge of society regarding marketing strategies and technology in marketing products. For this reason, Shopee market management training is needed for songket cloth craftsmen and the Penyandingan Village society through the Sriwijaya University Thematic Community Service team program so that the marketing of songket fabrics can reach a wide market and be able to compete with other products. The method used is the lecture method including data collection planning and implementation of activities. The research analysis uses descriptive analysis to provide a general description of the implementation of the Shopee marketplace training. After the training was carried out, Penyandingan Village society was able to understand the material and apply it directly using the Shopee application, and could be applied on a sustainable scale so that sales of songket cloth could increase.
Moraref