INOVASI DAN KREATIVITAS MERUPAKAN KUNCI PENTING DALAM PENGEMBANGAN BERWIRAUSAHA
Abstract
This study aims to determine that innovation and creativity are important keys in developing entrepreneurship. This study used the library research method, where the study is based on expert opinion about innovation and creativity in entrepreneurship development. Innovation and creativity are abilities that must be possessed by every entrepreneur to continue to develop the potential of the business that is being worked on and also be able to answer changing and different human needs so that entrepreneurs must continue to explore their potential and continue to learn and study market and consumer situations . An entrepreneur must have the ability to apply appropriate innovations that can answer existing problems and have creative thinking that can help solve problems in order to find solutions.
Moraref