ANALISA STRATEGI MARKETING GUMATI CAFE DALAM MENINGKATKAN KONSUMEN MENURUT PERSPEKTIF ISLAM
Abstract
One of the goals of business entreprises is taking a profit. Various strategies and innovations implemented as a step towards achieving that goal. Gumati Café as one of the culinary business unit in Bogor uses the marketing mix strategy.This paper attempts to elaborate how Gumati Café runs the concept of sharia in that marketing strategy, in order to take the profit and blessing from the God, although not using the label of sharia in naming business.
Moraref