This research is an analytical study of a type of non-alcoholic Sasak Tribe drink in Central Lombok. In addition, this study uses descriptive analysis and qualitative approaches through the stages of observation, interviews and documentation of how to manufacture including the uses or benefits of the intended non-alcoholic drink. Each tourist attraction usually always has superior products and becomes the entry point as material for public campaigns to socialize and communicate in order to attract tourists. The island of Lombok itself actually has a lot of natural potential which can be produced into one of the products as a brand in the world of tourism. To realize the potential of the product so that it has a selling power that attracts potential tourists, of course, there must be dissemination of information about these objects. In the process of disseminating information, of course, it must be adjusted to various things, for example the intended audience and what potential the audience needs to know. Therefore, each of the tour operators or owners must be able to collaborate with the government as the authority in developing and promoting tourism potential in the Central Lombok region. Because these roles and functions are carried out to see the potential for regional tourism with an insight into local products, the environment and culture so that it can be maximally known by the wider community in increasing tourist attraction, especially domestic and foreign tourists