Management strategy is something that will always exist in modern organizations. Communication management is a very important factor as a management tool to achieve its goals. From a communication perspective, various internal organizational factors are closely related to communication factors to become a communication strategy design with the output form being organizational communication design. To achieve organizational goals, communication management is a core element that works to optimize human resources and technology through a communication strategy to improve communication effectiveness. The communication process that takes place will create a two-way dialogue and a positive impression on the organization. Communication management is a core element in management strategy which is a booster factor for organizational performance in order to achieve its goals. Communication management design is comprehensive, covering all internal aspects of the organization and the complex nature of the management system. This natural communication is the optimization of the role to facilitate the relationship between organizational personnel at all levels, to build a supportive environment for the internal development of the organization. Top management's awareness and vision is very important in order to understand that persistence in learning how to communicate should be a top priority for them. When the ability to communicate becomes an organizational culture and a skill that is continually being refined, the goals of the organization will be more open to being achieved.