MANAJEMEN DAN STRATEGI DAKWAH MUHAMMADIYAH KOTA SEMARANG
Abstract
Muhammadiyah is a missionary organization that invites people to do good and prevent the unjust act (amar ma'ruf nahi munkar) to survive in the world and the hereafter. For propaganda purposes is working well, then the Muhammadiyah apply some strategy and good management and integrated mission. Among these strategies are: trust strategy, the administration strategy, economic strategy, a strategy of education, social welfare strategy, and a strategy for distributing and broadcasting of Islam. The strategy developed by Muhammadiyah in order to attract people and also to be free from negative impacts caused by globalization
Moraref