PUBLIC COMMUNICATION DALAM DAKWAH ISLAM
Abstract
The lecture is one of the methods of propaganda that has been practiced since the inception of Islam. Although the current mission has undergone rapid development and change, but this method of preaching still exist in an Islamic society. This is because although the lecture method is considered less effective, but the lecture method has its own advantages and privileges compared to other methods. One effort to become more effective lecture is to apply the theories and principles in public communication. Because the terms of the communication process, religious lectures are essentially public communication as well, differing only in the content of the message and purpose
Moraref