MEMBANGUN TAMPILAN IKLAN TELEVISI DALAM PERSPEKTIF ETIKA BISNIS ISLAM
Abstract
Every competitive company faces a challenge of how to get the best way to seize and maintain the market share. Applying the promotion strategy such as advertisement is one solution. In contemporary marketing, the existence of advertisement is to create the requirement of the product in customer’s mind. In fact, there are many violations of advertisement ethics in general which are related to business competition or to the real function of an advertisement itself as a procuct information. There is a kind of formula for advertising from Islamic ethics which can be used as as an ethical consideration.The principles of unity, responsibility and desire in the freedom, goodness and the truth are the principles which have to be the basic of advertisement ethics and make possible for the advertiser to respect the truth and goodness.
Moraref