Strategi Pengembangan Usaha Kue Caenis di Kecamatan Wuluhan Kabupaten Jember Melalui Program Kemitraan Masyarakat

Abstract

This Community Partnership Program aims to provide solutions for partner problems in Kesilir Village and Ampel Village, Wuluhan District, Jember Regency, which are difficult to develop businesses. These problems include (1) marketing of products that are not yet extensive; (2) Product names not yet known; (3) packaging is not attractive; and (4) does not have a Food Safety Permit Certificate (P - IRT). Through the Community Partnership Program activities, the Community Service Team of the Academic of Accounting PGRI Jember strives to provide solutions to partner problems to expand marketing, including (1) helping partners obtain a Food Safety Permit Certificate (P - IRT); (2) help product packaging to be attractive; (3) provide business labels; (4) Renovation of production houses; up to (5) collaboration with stores / outlets. As a result, through PKM activities, Partners were finally able to have a Food Safety Permit Certificate (P - IRT). Automatically, when a partner has a P-IRT Certificate, labels, packaging and business names are also obtained. Thus, efforts to expand marketing will be wide open. ABSTRAK Program Kemitraan Masyarakat ini bertujuan untuk memberikan solusi atas permasalahan mitra di Desa Kesilir dan Desa Ampel Kecamatan Wuluhan Kabupaten Jember yang sulit untuk mengembangkan usaha. Beberapa permasalahan tersebut diantaranya (1)Pemasaran produk yang belum luas; (2) Nama produk belum terkenal; (3) pengemasan kurang menarik; dan (4) belum memiliki Sertifikat Ijin Keamanan Pangan. Melalui kegiatan Program Kemitraan Masyarakat (PKM), Tim Pengabdian Masyarakat Akademi Akuntansi PGRI Jember berupaya memberikan solusi atas permasalahan Mitra untuk memperluas pemasaran, diantaranya (1) membantu mitra memperoleh Sertifikat Ijin Keamanan Pangan (P – IRT); (2) membantu engemasan produk agar menarik; (3) memberikan label usaha;(4) Renovasi Rumah produksi; hingga (5) kerjasama dengan toko/gerai. Hasilnya, melalui kegiatan PKM, Mitra akhirnya mampu memilikiSertifikat Ijin Keamanan Pangan (P – IRT). Secara otomatis, ketika mitra telah memiliki Sertifikat P – IRT, label, kemasan dan nama usaha juga diperoleh. Sehingga, upaya untuk memperluas pemasaran akan terbuka lebar.