Potensi Ekowisata Hutan Mangrove sebagai Edukasi Pengembangan Ekonomi Kreatif di Desa Lembung, Kecamatan Galis, Pamekasan

Abstract

In this research, researcher wants to know the Mangrove Forest Eco-tourism potential on Lembung Village Galis Pamekasan, and Creative Economy potential, which can be developed in the eco-tourism area. This research method used descriptive analysis approach, both quantitative and qualitative analysis. While the ata collection was done by documentation and depth interview with Forest Farmer Group, Head of Lembung Village, and Head of Galis Sub-district, also creative economic actors associated with the tourist destinations. And the data analysis used SWOT analysis. The results of this study show that the region has an enormous potential in creative industries and tourist destinations. Furthermore, the village or local government encourages the realization of mangrove forest eco-tourism and realize the creative economic development. Significances of this research are providing education and understanding to target communities. Therefore, the target community has the ability to develop the creative economy, especially marketing term.