National education as one way to prepare human resources in the future, must be planned carefully from primary, secondary to college. As UU No. 20 (3) of 2003 states that the national education serves to develop skills and character development and civilization of the nation’s dignity in the context of the intellectual life of the nation. On the other hand the lack of the state budget for the education sector and the many enthusiasts cause to the limited opportunity to study in state universities. Besides competition among educational institutions are also growing rapidly. Market acceptance of the educational services provided by STIKES RS. Anwar Medika Sidoarjo good enough that can be said with a marked increase in the number of students in 2016. This requires an increase in management to better understand the influence of aspects of the marketing mix to the tendency of students choose STIKES RS. Anwar Medika as a place of study options. This study aims to determine the effect of aspects of the marketing mix of product, price, promotion, location, physical evidence, lecturer and staff, as well as the process of the student’s decision to study at STIKES RS. Anwar Medika Sidoarjo. The method used is quantitative study sample as many as 57 students. Data collection techniques in this study conducted by distributing questionnaires using Likert scale. Based on the analysis, it can be concluded that the product, price, location, promotion, and physical evidence has a significant influence on the selection decision STIKES RS. Anwar Medika, while lecturer and staff as well as the process does not significantly.