Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen di Smart Cafe Kawasan Kampus Kabupaten Jember Tahun 2015
Abstract
This research has a purpose to identify the effect of service quality with indicators: tangibles, reliability, assurance, responsiveness, and empathy toward satisfaction consumer of Smart Cafe. The design of this research is explanatory research with proportional random sampling method. Samples taken 200 customer. Results of regression testing using a significance limit of 0,1 . Tangibles variables did not positive on consumer satisfaction. Reliability variables positive on consumer satisfaction. Assurance variables positif on consumer satisfaction. Responsiveness variables positive on consumer satisfaction. Empati variables did not positive on consumer satisfaction.
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