Strategi Pemasaran Rokok Kesehatan Silokarang dengan Website Guna Memperluas Jaringan Pemasaran

Abstract

The 'Science and Technology for Society' program (IbM) helps the transfer of technology to society by introducing a website-based marketing strategy, providing technical assistance and giving the public training in basic accounting in effort to expand the business of herbal cigarette "Silokarang". The village of Dadapan, sub-district of Kabat–which is located in the district of Banyuwangi–is the place where herbal cigarette is produced. This kind of cigarette is known by the local people of Banyuwangi as "Silokarang" cigarette. It is different from other types of cigarette in that the cigarette is made of spices instead of tobacco. One of the problems faced by the Silokarang business group was their limited knowledge of accounting practices that prevented them from evaluating business progress. Another problem was the difficulty in expanding marketing network to areas outside Banyuwangi. In the meantime, the business of herbal cigarette Silokarang is a means of livelihood for people in the area. Low quality equipment and inefficient marketing have become serious obstacles for the people in order to build up their business. Such limitations of production and marketing have caused difficulty in growing and staying in the business of herbal cigarette Silokarang.