Atribut Produk sebagai Dasar Keputusan Pembelian Susu
Abstract
Business developments are assessed more rapidly. One of them trade in beverages, namely milk containing vitamins, mineral, and nutritional value. Milk is good for growth and intelligence, especially for children who are still growing. We have a lot of dairy products on the market one of which is Dancow milk. Results of the study indicate that Brand, Quality, Packaging, and Price, all have simultaneous and partial effect on purchasing decision Dancow milk on Citra Swalayan Singosari Kabupaten Malang. Brand factor emphasize (the greatest) on purchasing decision on Citra Swalayan Singosari Kabupaten Malang.
Moraref