Pengaplikasian Integrated Marketing Communication pada Peningkatan Penjualan Ekspor Perusahaan Manufaktur
Abstract
Exports are recognized as one of the drivers of a company’s progress. Many companies begin export activities to increase sales and brand awareness of their products. Efforts to increase sales has been accompanied by various marketing strategies such as advertising and exhibitions. However, there are still many companies that perform marketing strategies are not mutually terintergasi so the company is less optimal in achieving the target of increasing sales.
Moraref