PENGARUH KEMAMPUAN DAN PENGETAHUAN MANAGERIAL SERTA LINGKUNGAN EKSTERNAL TERHADAP INVESTASI TEKNOLOGI DI ERA 4.0 PADA UKM DI KOTA SURABAYA

Abstract

This research was conducted to examine the relationship between managerial skills, managerial knowledge and the external environment on technology investment in the era of the industrial revolution 4.0 in SMEs in the city of Surabaya.  Sampling was carried out using survey techniques through questionnaires distributed to respondents. The population determined in this study were SMEs in the city of Surabaya.  The number of samples taken was 36 SMEs in the city of Surabaya.  Data analysis was performed using multiple regression tests through the Statistical Package for Social Sciences (SPSS) software.  The results of this study indicate that managerial ability and the external environment partially do not have a significant positive effect on technology investment, while managerial knowledge has a significant positive effect on technology investment.  However, simultaneously managerial ability, managerial knowledge and the external environment have a significant positive effect on technology investmen t.