AbstractThis research toformulate the strategy of developing for the central location of roofs production in Jepara regency, through potential identification, problem, opportunities and changes which are owned by UKM by using SWOT analysis ( strenghts, weakness, opportunities, threats). The research held at the whole roofs UKM in Jepara regency, totally 686 respondents. The primary data collection held throught the questioner with the loading of questions about the modality and finance,  human resources, production,  marketing, and institution.The result of research shows the problem faced by genteng UKM is the modality limitation had beside haven't been owned some access to the sources of modality and financial management which hasn't been done well, there still low quality of human resources had, pasive marketing, the low quality product also the aspects of institution which is not arranged well, for solving this case, the strategy may be able to do is optimalze the local potention supporting UKM development, increasing knowledgement and skill in this case for managing of human resources, finance, production or the marketing by technical traning, managerial accompaniment, field supervision, mechanization of research also recommends the local government to mediate UKM to access for the sources of modality, also facilitate UKM in order to participate in exhibition.  Keywords: The strategy of developing, Strengths, Weaknesses, Opportunities, Threats