AbstrakDalam mengembangkan kegiatan MICE (Meeting, Incentives, Convention, and Exhibition) di Kota Malang, diperlukan peningkatan pelayanan Bandar Udara (Bandara) Abdul Rachman Saleh berupa pengadaan penerbangan internasional. Hal ini karena bandara tersebut baru sebatas melayani penerbangan domestik. Penelitian ini bertujuan untuk menganalisis potensi kegiatan MICE di Kota Malang dan peran Bandar Udara Abdul Rachman Saleh dalam membuat strategi pengembangan kegiatan MICE berdasarkan faktor pendorong dan penghambatnya. Metode analisis data menggunakan metode analisis deskripsi dan analisis medan kekuatan. Berdasarkan hasil analisis, Bandar Udara Abdul Rachman Saleh berpengaruh kuat terhadap pengembangan kegiatan MICE. Hal tersebut sejalan dengan faktor pendorong lain yang juga berpengaruh kuat, yaitu peningkatan kegiatan yang bersifat internasional dan kegiatan MICE yang terintegrasi. Dengan demikian, Bandar Udara Abdul Rachman Saleh dapat diusulkan menjadi bandara internasional agar dapat bersinergi dengan upaya lainnya, seperti peningkatan daya tarik wisata dalam bentuk paket wisata, peningkatan kualitas moda transportasi darat, dan penyelenggaraan kegiatan internasional.Kata kunci: Bandara Abdul Rachman Saleh, pengembangan kegiatan MICE, Kota Malang The Influence of Abdul Rachman Saleh Airport on MICE Activities Development in Malang City: Meeting-Incentives-Convention-Exhibition (MICE) activities in Malang require Abdul Rachman Saleh Airport to serve direct international flights, but until now this airport has only served domestic flights. This study analyzed the potential of international MICE activities in Malang City and the role of Abdul Rachman Saleh Airport in the strategy to organize international MICE activities based on driving and inhibiting factors using descriptive analysis and force field analysis methods. Findings show that Abdul Rachman Saleh Airport has a strong influence on the development of MICE activities, which is consistent with other strong driving factors, namely increasing international activities and integrated MICE activities. For these reasons, this study proposes Abdul Rachman Saleh Airport as an international airport that can serve direct international flights and, as a result, synergize with other efforts to, among other things, increase tourist attraction (included in tour packages), improve the quality of land transportation modes, and organize international activities.Keyword: Abdul Rachman Saleh Airport, MICE event development, Malang City