This research aims to determine the effect of Brand Image, Price and Lifestyle for PurchasingDecision Iphone on Methodist Medical students Medan. This type of research is associative research. Thesampling technique using incidental sampling method. The type of data used are primary data andsecondary data. Data analysis techniques used in this research is descriptive analysis, multiple linearregression analysis, hypothesis testing using simultaneous significant testing (test F), partial significanttesting (t test), and testing the coefficient of determination (R2). These results indicate that together havea positive and significant influence between variable Brand Image, Price and Lifestyle for PurchasingDecision iPhone on Methodist Medical Students Medan (F test). The partial test (t test) showed that thevariable Brand Image, Price and Lifestyle have a positive and significant influence for the purchasingdecision iPhone on Methodist Medical Students Medan. Through testing adjusted coefficient ofdetermination (Ajusted R Square) obtained a value of 0.431 means that 43.1% factors ConsumerPurchasing Decision can be explained by Brand Image, Price, and Lifestyle. While the remaining 56.9%can be explained by other variables not examined in this study.