This study aim to analyze the influenze of price and Personal Selling on Consumer Buy Desicionsof CV SANFREMY PRATAMA Medan. Research variable include : Consumer Buy Interest (Y) as thedependent variable, Promotion (X1) as the independent variable, and Personal Selling(X2) as theindependent variable. This study adopted the Marketing Management theory, as it pertaining to thePromotion, Price Strategy, and Consumer Buy Interest.This research applies a survey approach with a descriptive and qualitative method and uses anexplanation power as it characteristics. The method of collecting the data is done by using interview,questionaires, and documentation study. The method of data analysis used is the multiple regressionanalysis and the simple regression analysis. The population of this study are 90 consumers of CVSANFREMY PRATAMA Medan and the samples taken are 90 consumers.The first hypotesis finding shows the Promotion influences significantly on the Consumer BuyInterest of CV SANFREMY PRATAMA Medan. The second hypotesis shows that PersonalSellinginfluences significantly on the Consumer Buy Interest of PT ARAS DINAMIKA ABADI Medan.The third hypotesis shows that the Promotion and Personal Sellingsimultaneously influencesignificantly on the Consumer Buy Interest of CV SANFREMY PRATAMAMedan. In partial, thePersonal Selling variable shows more dominantly than the Promotion of CV SANFREMYPRATAMAMedan. This means that the Consumer Buy Interest of CV SANFREMY PRATAMA Medanare influenced highly by the Personal Sellingand it is the Personal Sellingthat gives mostly.