This research is motivated by the fact that many foreign companies are still have an orientation that a business is aimed at obtaining maximum profit by using capital as small as possible and justify any means. This is compounded by the fact that many of these companies make profits out of the occupied country without contributing towards the country. This condition triggers the urgency of the presence of the planting and preservation of good and strong character to nourish the existence of the company itself as well as the country they occupy. This study aims to reveal and define what and how the application of the teachings of Saemaul Undongas value in its implications for the development of values education. This study is designed using a qualitative approach with case study method. Data was collected by means of: observation, interview and document study. The results showed that the values of Saemaul Undongas become the spirit of good and strong character building which is basically built by the value of discipline, self-reliance and mutual cooperation. Implications of the study provides an overview to the Indonesian multi-ethnic that values the life of a powerful nation that should begin with the initial value that is the value of the next. In addition, it can be developed by the Public Education by trying to adopt and manipulate Saemaul Undongas training model for the value of diligent, independent, mutual cooperation and development in accordance with the needs of the desired value. Thus, from this article can be raised a proposition that “if countries want to move forward, then make the value in the life of the society as a reference”.