Enter the digital century media begin demanding much first settled with instructional media especially television in order to have a network in each area for the sake of accommodating issues that exist in the area. Limitations on investment and weak competitiveness against national TV be obstacles for local TV to compete. This case, then lead to a difficulty in developing local TV himself. The popularity of local TV in the middle of a society losing much compared to national TV. It is a result of a lack of sponsorship and advertising supplies which support their sustainability of local TV. This, occurring in every region of the country, including the West Nusa Tenggara (NTB). Broadcast media should ideally play an important role in maintaining and developing the potential areas. However, the challenges of the global mass media system, the relations of society, and the media business could not be avoided. Although the regulation has mandated regulation number 32/2002, 6 section 2 verse says “The national broadcasting system has broadcasted institutions and fair and integrated network patterns developed by establishing local network and station stations”. However, the lack of creativity from the perpetrator makes local TV programs produced were unable to compete. If examined further, then the local TV in General has the inherent opportunities for viewers that is clearly impacting on a clear target market. However, on the other hand the challenge is the lack of human resources (HR) quality, the range is limited to the local area and has limited financial implicated on the quality of its service. With the rise of private TV station, then the highest level of competition. Then, local TV WNT have to make an effort with the optimize opportunities in the challenges facing local TV in order to remain able to survive as symbolizing regional-based broadcast media.