PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA SUATU SUPERMARKET DI KOTA BANDUNG
Abstract
Supermarkets that are the object of this research are the first companies that sell in supermarkets (supermarkets), before the proliferation of other companies engaged in similar fields. Even now it is faced with competition not only with supermarkets, but competitors coming from department stores, mini markets and even foreign hypermarkets. Therefore it is important for companies to anticipate any changes that occur in the business environment. A marketing orientation that focuses on customer satisfaction is an alternative choice to face the competition. The research method used is descriptive method with a quantitative approach. The results of the study revealed that there was an effect of service quality on customer satisfaction 21.81% while the rest was influenced by other factors not examined.
Moraref