PEMBERDAYAAN MASYARAKAT MELALUI CORPORATE SOCIAL RENSPONSIBILITY PT. INDONEPTUNE NET MANUCFACTURING RANCAEKEK

Abstract

Corporate Social Responsibility or Corporate social responsibility is a form of action that departs from the company's ethical engagement which is directed at improving the economy. The purpose of this study is to find out how the company's process in carrying out community empowerment through corporate social responsibility (CSR) programs in Cangkuang Village, the method used is a qualitative method using interactive model data analysis consisting of four components, namely data collection, data reduction, data presentation and Conclusion Withdrawal. The results of the study stated that the Corporate Social Responsibility (CSR) Program Implementation Process in Empowering Communities included 8 stages, namely: (1) Human Resources (HR). (2) Availability of Funds. (3) Education and skills. (4) Reduced Number of Poor People. (5) Public awareness of efforts to improve welfare. (6) Company Performance in Implementing Empowerment Programs. (7) Social interaction between the community and Corporate Social Responsibility (CSR). (8) Evaluation and Sustainability of the Empowerment Program.