This study was aimed to find out and analyzed the factors that encourage the consumer especially among the students who were being the target market of marketer to purchase the product which sold via online in terms of the Islamic Marketing Concept. Research methodology in this research is descriptive quantitative with the primer data and secunder data. The population of the study was the students of Economy Faculty. Meanwhile, the sample which used was 100 respondents. The result of the study showed that from that factors, the dominant factor which encouraged the students of Economy Faculty in Padang City to buy the product via online in terms of Islamic Marketing Concept was : Useful indicator of the goods/product with the mean 4.03, next variables indicator which had major role in encouraging the consumer in online shopping in terms of Islamic Marketing Concept was the indicator of the product was free from gambling with the mean score 3.90, next, it was followed by the indicator of the product is halal with the mean score 3.89, after that, the indicator that there is guarantee of the product/trusted with the mean score 3.55, the last was the indicator free from decetion with the mean score 3.51.