The results of situational analysis were identified the product of shrimp paste produced by the partners of this community service activity has covered the region of Aceh and Sumatera, some cities in Java Island, and even to Malaysia. Unfortunately their products do not yet have a brand, good packaging design and business legality. This community service activity aims to accompany the micro-business of shrimp-processing paste in Simpang Lhee Village in the making of better brand and packaging design as an effort to strengthen their product competitiveness, and IUMK registration as proof of the legality of business activity concerned. The implementation of activities begins with consultation at Geuchik and Director of BUMG Simpang Lhee; then do socialization about the importance of business brand and good packaging design on product to the partners of activities;and, accompany partners to fulfill the requirement in handling IUMK business. The main output of this community sevice activity is the existence of business brand, better packaging design and IUMK registered number has been obtained as a sign of business legality, as a strengthening of the competitiveness of shrimp paste products belonging to each partner of this activities