Semare village has the potential of nature to developed to ecotourism village, located north of Pasuruan regency of East Java. Community service is done by formulating the concept of Semare Village development, Kecamatan Kraton, Pasuruan to an independent village with basic development of coastal village through Semare Sea Cafe concept (CLS) and strategy to be pursued in succeeding concept that has been formed. Community service is carried out for 6 (six) months, ie February 2018 to July 2018 in Coastal Village Semare, Pasuruan Regency. The methods used in this devotion are field observation, Foccus Group Discussion (FGD), comparative study and graphic design to get the CLS design in line with the expectations of Semare Village residents. Meanwhile, to find out how much participation in village development conducted by the community is analyzed menggungan method of Rapid Rural Appraisal (RRA). Village partner development activities that have been implemented during the first year with the aim of introducing and socializing the mindset waterfront village in Semare Village community have a positive impact. This is reflected in the behavior and attitude of the people who have consciously organized the coastal environment to a village that is at least worth visiting. The villagers are very enthusiastic to succeed the event. So in the second year of service activity is more emphasized on the study activity of Village Ecotourism based on community participation