<p>The existence of the movement<em> </em><em>khuru&gt;j fi&gt; sabi&gt;lilla&gt;h</em> Jama'ah Tabli&gt;gh was first present at Temboro, Magetan faced many obstacles. Obstacles not only by the preaching community that existed first but the structure of political opportunity as well providing a challenge that is not trivial. In the end, the da'wah khuru&gt; jf&gt; sabi&gt; lilla&gt; h movement is able to form the character of Temboro Muslim citizens into a typical Islamic-salafi society through educational da'wah<em> </em><em>khuru&gt;j fi&gt; sabi&gt;lilla&gt;h</em>. This study uses framing theory as an analytical tool in reading events, framing experiences into meaning and guiding collective action. Jama&gt; 'ah Tabli&gt; gh can cultivate the interest of the people of Temboro to<em> </em><em>khuru&gt;j fi&gt; sabi&gt;lilla&gt;h</em> with the conception of meaning framed, that <em>khuru&gt;j fi&gt; sabi&gt;lilla&gt;h</em> is manha&gt;j "salaf al-s{a&gt;lih} "(salafi&gt;), and the model of" walisanga "preaching.</p> <p> </p> <strong>Keyowrds: </strong>Jama’ah Tabli&gt;gh, <em>khuru&gt;j fi&gt; sabi&gt;lilla&gt;h</em>, <em>edu</em><em>cation</em>, <em>framing</em>.