The rise of pro-social behavior in the modern era in diverse forms at all levels <br />of the social good, individual, group, corporation deemed to have not succeeded <br />in creating a growing social transformation. The concept of sincere look at the <br />failure of transformation caused by tilting motif of a transcendental interest [254] Kontemplasi, Volume 04 Nomor 02, Desember 2016<br />to dwell on the motives toward selfishnes. Meanwhile, the concept of social <br />awareness accused Gemeinschaftsgefuhl or failure due to strong motive personal <br />excellence, as well as the existence of discrepancies between the motives of social <br />awareness in a way or purpose (result) is expected. Social care emphasizes the <br />importance of the way (method) and the objectives are verified by the results <br />in the form of the success of all people in the community are ideal. Despite <br />differences realm that limits the extent to which a behavior can be tested, <br />sincere and social care have the same value that prosocial behavior can not be <br />understood as a response to the positive consequences as well as the paradigm <br />behavioristis Skinnerian, but the liberation of man from the attributes of <br />affirmation of personal excellence.<br />Keywords: Social concern, Ikhlas, Pro-social