The Bandung City Population and Civil Registration Service provides population services so that all elements of the Bandung City population are registered in the data base and the accuracy of the data is the most influential thing, because it relates to the voter list in elections. The quality of service in the city of Bandung has begun to enter the e-government stage where some of its activities have used technology such as using applications to obtain queue numbers, but the implementation has not run well because the server is still experiencing disruptions during rush hour and lack of public awareness about application usage procedures In addition, the facility is also a factor in reducing people's motivation to report. This research attempts to analyze the strategy of the Bandung City Population and Civil Registry Service in providing services to the community, using qualitative methods with a descriptive approach and supported by SWOT analysis. The results show that the service quality strategy in the Bandung City Population and Civil Registry Service is still not optimal due to lack of socialization and supporting facilities that provide comfort to the people who will take care of the population documents.