PENGARUH KUALITAS NETWORK & TARIF simPATI TERHADAP LOYALITAS PEGAWAI PEMERINTAHAN KABUPATEN ACEH SINGKIL

Abstract

Cellular telecommunication is a cellular operator company which hasgrown rapidly amidst the tight competition among the cellular operatorcompanies in Indonesia. Realizing that it is very crucial to keep the customers and to find more potential customers, the company strives to upgrade network quality and adjust fare. The company’s most potential customers are employees. The formulation of the problem was to what extent the influence of network quality and simPATI’s fare on loyalty. The aim of this research was to know and to analyze the influence of network quality and simPATI’s fare on loyalty. The research was descriPT.ive quantitative;. The data were processed by using SPSS version 16 software. The hypothesis was tested by using multiple linear regression analysis, F test and t test in order to know the influence of independent variables on the dependent variables in the liability of 95% (α =0.05). The data were collected by questionnaires. The result of the research from the simultaneous test showed that the network quality and simPATI’s fare had positive influence on loyalty. The variables of the network quality played an important role in determining the loyalty of Aceh Singkil government employee, compared with the variables of simPATI’s fare. The variables of network quality and simPATI’s fare were able to explain their role in giving the satisfaction of the pre-paid Telkomsel consumers 35,2% to the Aceh Singkil government employees, and the rest (64,8%) was explained by the other variables which were not studied in this research. The conclusion of this research was that network quality and simPATI’s fare had significant influence on the Aceh Singkil government employees.Keywords: Kualitas, Tarif dan Loyalitas.