STRATEGI DALAM MENINGKATKAN PERTUMBUHAN DEBITU SMALL MEDIUM ENTERPRISE BANK CIMB NIAGA CABANG MEDAN BUKIT BARISAN
Abstract
The strategy set by Bank CIMB Niaga in promoting growth Debtor SmallMedium Enterprise Branch Medan Bukit Barisan up to date has focused on the application of excellent service to attract customers and prospective debtor as a partner in a partnership. However it is felt not to be able to make the maximum contribution in increasing the number of Debtors Branch Medan Bukit Barisan so diada-kan need a research study to find additional strategies in doubt-sanaannya signifikant able to give effect to this increase SME Debtor Bank CIMB Niaga. In the Division of Small Medium Enterprise [SME] Bank CIMB Niaga Medan Bukit Barisan, loan products as one of the major and mainstay products decreased Debtor growth in 2010 and 2011.Keywords: Strategi, Debitu Small Medium Enterprise, Bank Cimb Niaga.
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