Client Awareness and Perception of CSR Activities in Islamic and Conventional Banks: a Survey in Bahrain
Abstract
Corporate social responsibility (CSR) is considered one of the highest priorities of corporations and is one of the hottest topics in academic research, that several researchers found positive significant relationship between company’s performance and CSR activities. The current study aims to explore the clients’ awareness and perception of CSR in Islamic and conventional banks across Bahrain. The study surveyed 305 clients, 175 from the Islamic banks, and 130 from the conventional banks. The results indicated that the clients of Islamic banks are more aware of their banks CSR activities than the clients of the conventional banks. With regard to the clients’ perception of their banks CSR, it has been found that Islamic banks clients have more positive perception about their banks’ CSR than those of the conventional banks. Additionally, the results indicated that there are statistically significant differences in the clients’ awareness and perception of banks’ CSR activities when the clients are grouped according to age, income, education, and bank type.
Moraref