THE FORCE TO BE IN A RELATIONSHIP; HOW ACTORS PLAY THEIR ROLES ON INSTAGRAM ACCOUNTS IN SHAPING A NEGATIVE IMAGE OF SINGLE LATE MILLENNIAL IN INDONESIA
Abstract
Indonesian people tend to involve themselves in other people’s business especially when it comes to their families or friends. With the influence of the New Media’s opinion on people’s relationship, this leads to the feeling of insecurity among Indonesian late millennials who are still single. The appearance of many memes and ‘cheesy’ photo captions have motivated Indonesia’s younger generations to get boyfriends or girlfriends so they can improve their self-esteem and pride by achieving something acceptable by the society standard constructed by the media. To make it worse, the impact of posting the memes and photographs on Social Network Media accounts has started the building a negative concept of relationship as an achievement for Indonesian late millennials. By applying Bruno Latour’s Actor-Network Theory, I am motivated to break down the roles of each actor in shaping the Indonesian late millennials New Media users’ mind to be in a relationship immediately.
Moraref