The visionary principal takes part in determining the quality of educational institution. The problem is that not all principals are able to apply the optimal visionary leadership. This study examines the strategy and characteristics of the visionary principal of SMAN 1 Pabuaran and SMAN 1 Kalijati. This is a qualitative study with the method of collecting the data is through observation, interview, and documentation study. The results of the study conclude that (1) the visionary strategy of the principal of SMAN 1 Pabuaran and SMAN 1 Kalijati is by formulating, transforming, and implementing the vision and missions so that they become a commitment of all stakeholders and emerging the sense of belonging and sense of ownership attitudes. (2) The characteristics of visionary leadership of the principal of SMAN 1 Pabuaran and SMAN 1 Kalijati can be seen in their foresights, their ability to transform the vision into action, encourage their subordinates to work hard, motivate, and build a good relationship with the employees so that the concept of the vision is clearly accepted by the subordinate. The principal of SMAN 1 Pabuaran has a strong vision which affects the commitment of the subordinates to implement the vision, while the principal of SMAN 1 Kalijati could stimulate self leadership of the teachers so they are able to design work performance by using their own authority in making decisions.