PENGARUH TINGKAT PENDIDIKAN TERHADAP KEPUTUSAN MENJADI NASABAH DI PT. BANK MUAMALAT INDONESIA, TBK., CABANG PEMBANTU SIBUHUAN

Abstract

This study determine whether there is influence of education level to the decision to become a customer in PT. Bank Muamalat Indonesia,Tbk., Auxiliary Branch Sibuhuan and how big the influence are. The research is quantitative explainatory, data collected using a questionnaire with sample 32 people. From the research results show the influence of education level to the decision to become a customer in PT. Bank Muamalat Indonesia, Tbk., Sibuhuan Sub-branch is very positively influential. Great influence of education level to the decision to become a customer in PT. Bank Muamalat Indonesia, Tbk., Sibuhuan Sub-branch is using the product momant calculation, it turns out the correlation number between variable X and variable Y is not negative sign, meaning that between the two variables there is positive correlation (correlation that goes unidirectional). By considering the amount of rxy (ie = 0.155), whose magnitude ranges from 0.00-0.19 means between variables X and Y are very weak or very low correlation. Interpretation by using Table Value "r": degrees of freedom (df) is df = N - 2 = 32 - 2 = 30. After obtained df then checked table value of correlation coefficient table at significance level 5% and 1%. With df of 30 at significance level 5% obtained rtabel = 0,361 and at 1% significance level obtained rtabel = 0,463. Based on this it is clear that rxy <rtabel both at the level of significance of 5% and 1% (0.155 <0.361 or 0.463 <0.155). Thus Ha is accepted while Ho is rejected. So the level of education to the decision to become a customer in PT. Bank Muamalat Indonesia, Tbk., Sibuhuan auxiliary branch has a moderate influence.